NUI Galway - Digital Marketing

Course Overview/Contact:

The programme content is aimed at preparing graduates for marketing positions in business, particularly in the area of Digital Marketing.

Therefore the programme will assist students to:

• become knowledgeable about a range of Marketing subjects to an advanced level;
• understand how marketing objectives can be achieved through the use of digital technologies;
• develop analytical, oral and written presentation skills;
• acquire and be able to use accepted research methodologies;
• demonstrate your Digital Marketing specialism to prospective employers via an industry based research dissertation.

Career Opportunities:

Graduates have found employment in such companies as GlaxoSmithKline, Kerry Group, Vodafone, Microsoft, SAP, Tourism Ireland, Smyths Toys, and LinkedIn.

Programme Content:

Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The programme consists of lectures, projects, case studies and presentations in the required subjects.
A range of assessment methods are used, including essays, projects, reports, presentations, case studies and/or written examinations.

To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take 12 obligatory subjects and complete a minor dissertation.

Programme Content

Semester 1 Obligatory Subjects:

Digital Marketing
Advanced Topics in Digital Marketing Practice
Research Methods
Marketing Innovation & Commercialisation
Services Marketing
Marketing Performance & Productivity

Semester 2 Obligatory Subjects:

Digital Marketing Strategy
Marketing Analytics
Social Marketing & Sustainability
Brand Management
Cases in Marketing Management & Strategy

Dissertation:

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and must be completed by a date in summer specified by the Marketing Discipline.

Entry Requirements:

The programme is open to recent graduates of all disciplines.  Normally the minimum entry requirements will be as follows:

A Second Class Honours, Grade 1 Bachelor of Commerce or equivalent business degree, with a significant specialisation in Marketing. Applicants who hold a Second Class Honours, Grade 2, may be interviewed to ascertain their suitability for entry.

Applicants with a Bachelor of Commerce or equivalent business degree, without a specialisation in marketing, are expected to hold a Second Class Honours, Grade 1, or higher; a Second Class Honours, Grade 1, or higher in the Higher Diploma in Business Studies (Level 8).

Any other applicants, seeking a conversion programme, are expected to hold a Second Class Honours, Grade 1, or higher, may be interviewed to ascertain their suitability for entry and are required to successfully complete a Principles of Marketing course, as specified by the Discipline, prior to commencement of studies.

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